David knew he wanted to create educational content to help people succeed in commercial real estate. We worked together on a strategy to to further flesh out this concept.
Together, we decided that David needed a branded platform for connecting with people on all sides of the commercial real estate transaction. This platform would provide users with helpful training videos about every piece of the real estate buying process. David would send out new videos to his current email list, and use the training platform to connect with new faces.
After landing on the name, The CRE Coach, I began developing a brand based, not just on what The CRE Coach does, but the values at its core. That meant building David a website that is easy to navigate, provides clear and actionable information, and is transparent and honest.
I built TheCRECoach.com on an easy to use platform that enabled David to easily manage adding content and making text changes on his own if needed. With the goal of growing his email list, I created a user flow that would encourage users to signup.
The strategy was simple. On the home page, users are presented with a general introduction to what The CRE Coach is and immediately presented with video content. Each video has a landing page where users can watch, or read the script, and download any available worksheets that go along with the video. To drive more signups, users are required to sign up in order to access downloads.
The CRE Coach