The Process

The Investment

I help your business understand and solve design problems in order to make meaningful and lasting connections with your audience.

the arrow!

How do we make it happen?



I start every project by learning what’s important to you, what you’re trying to do, and how your existing brand and website are working or holding you back. I’ll distill what I learn, and provide you with a single document containing:

  • General observations about your brand and digital platforms
  • A clear way you can talk about your business and how to differentiate
  • A plan to make your brand and digital design more strategic


Brand Design

Your brand should be an outward expression of your goals, values, and unique niche. Building from there, we’ll work with you to understand your needs and preferences, and build a visual identity that gives people a clear, resonant feeling for who you are. This can include:

  • Updated logo that best represents your current business identity and goals
  • Tagline strategy and copywriting
  • Letterhead and business cards
  • Additional visual elements for use throughout your brand


Digital Design & Development

Often the first place people meet you is online. To help more people connect with you, we design and build websites that are an accessible and intuitive experience for visitors. This can include:

  • Website design
  • Site navigation
  • Streamlined content
  • Interactive features and forms
  • Launch support and ongoing maintenance

What's the payoff?


Design brings clarity.

Your customers aren’t looking for vague promises or insider language; they will choose you because they know exactly what you offer and why it’s valuable. Design brings your most important messages to the forefront of your brand.


Design makes things usable.

The tools you use to communicate should be useful to you and your audience, allowing people to easily find what they need and do what they want. Intentional design choices make your platforms practical and intuitive to you and your customers, increasing their effectiveness.


Design creates personality.

People want to do business with other people, not with impersonal machines. Design gives your brand a visual language that makes you identifiable and enjoyable to the people you want to attract. Design helps your customers connect with you, and connection keeps customers coming back.


Design demonstrates your leadership.

A product that is designed with thoughtfulness, intention, and precision helps legitimize the company who made it. An investment in design demonstrates your industry leadership and signals that people can trust you’re an established expert.